Top "ROM" Scoring CU's Use OpCon

In 1996, the credit union research and consulting firm Callahan & Associates developed a scoring system for measuring a credit unions’ “Return on Member” (ROM).

According to Callahan,

ROM is a holistic scoring system that looks beyond the traditional metrics used by the NCUA to provide a more accurate and actionable assessment of member value by measuring all aspects of a member’s relationship with a credit union through three categories: Return To The Savers, Return To The Borrowers, and Member Service Usage.CreditUnions.com

Upon further investigation into how ROM is measured, it’s no surprise to us that most of the >$1B credit unions earning Callahan & Associates’ highest ROM scores automate their environments with OpCon from SMA Solutions.

Since deploying OpCon, hundreds of credit unions around the world have increased productivity, virtually eliminated human error and improved customer service without adding additional staff. In their continuing quest to enhance operational efficiency and deliver exceptional member service, these credit unions have realized indisputable value from OpCon’s event driven automation far outside of the typical IT environment.

SMA Solutions congratulates Lake Michigan Credit Union, Veridian Credit Union, Citadel Credit Union, University of Iowa Community Credit Union, Logix Federal Credit Union and BCU (Baxter) Credit Union and all our credit union customers who not only strive for excellence in IT performance and efficiency, but who also dedicate themselves to delivering an equal level of excellence from their member’s perspective.

What is ROM?

Learn about the metric’s origins as well as what components constitute Return of the Member.

Discover ROM

About the Author
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Kelly Larson

Kelly Larson is SMA Solutions’ Marketing Operations Director. Since joining SMA in January 2004, Kelly has been contributing to every facet of the company’s brand culture, global sales & marketing initiative, external and internal trade show and conference effort.

Sources:
http://www.creditunions.com/videos/videocontent/how-to-measure-member-value/
http://www.creditunions.com/rom/?utm_source=20170614+Currently+On
http://www.creditunions.com/articles/callahan-return-of-the-member-rom-index-quantifies-member-value/